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David MichaelChief Information OfficerLA28 Olympic and Paralympic Games

With a wealth of experience in the sports and entertainment sector, David is fueled by his passion to develop modern technology platforms that ensure differentiated experiences. David’s career spans the live events industry from UBM/PR Newswire and Madison Square Garden Company (MSG) to the XFL. David leverages technology to enhance the customer experience and drive positive business outcomes. At LA28, David leads Games technology and oversees strategic planning for the organization’s tech management, operating models and cyber security.

  • Chief Technology Officer at the XFL
  • Created and mobile app to sell tickets and merchandise, deliver real-time game statistics and content
  • Deployed Salesforce CRM and Marketing Cloud automation serving over 1M fans
  • Led the patent pending in-game, in-stadium tools for players, broadcasters and coaches including the audio communications platform, instant video replay, and video coaching platform
  • Chief Information Officer at the Madison Square Garden Company (MSG)
  • Oversaw creation of, mobile app launch and the relaunch, replacing 50+ legacy sites with 25%+ traffic growth, $6M+ in revenue and 2x sales conversions
  • Transformed customer-facing live digital experiences and led enterprise-wide security upgrades that spanned over 1K point-of-sale systems in five venues
  • Responsible for enterprise-wide infrastructure, end-user support, business applications, customer facing applications, event infrastructure/support and executive tech support
  • Chief Information Officer at UBM/PR Newswire
  • World’s largest B2B trade show organizer and number one corporate news distribution service

  • B.Sc. (Hons) in Computer Science from the University of Warwick, UK

  • Certified kayak river instructor with the American Canoe Association (ACA) and volunteer sea and whitewater kayak instructor in a number of clubs
  • Founded tech startup Oxford Information Technology while still in college, which was later acquired by UBM